{"id":3846,"date":"2021-09-13T15:58:52","date_gmt":"2021-09-13T13:58:52","guid":{"rendered":"https:\/\/eticasfoundation.org\/https-eticasfoundation-org-algorithms-case-exposing-pregnancy\/"},"modified":"2021-09-14T19:38:09","modified_gmt":"2021-09-14T17:38:09","slug":"exposing-pregnancy","status":"publish","type":"post","link":"https:\/\/dev.eticasfoundation.org\/es\/exposing-pregnancy\/","title":{"rendered":"Target accidentally exposing pregnancy through predictive analytics"},"content":{"rendered":"<p><img loading=\"lazy\" width=\"800\" height=\"488\" src=\"https:\/\/eticasfoundation.org\/algorithms\/wp-content\/uploads\/2019\/10\/10-1024x625.jpg\" alt=\"\" srcset=\"https:\/\/eticasfoundation.org\/algorithms\/wp-content\/uploads\/2019\/10\/10-1024x625.jpg 1024w, https:\/\/eticasfoundation.org\/algorithms\/wp-content\/uploads\/2019\/10\/10-300x183.jpg 300w, https:\/\/eticasfoundation.org\/algorithms\/wp-content\/uploads\/2019\/10\/10-768x469.jpg 768w, https:\/\/eticasfoundation.org\/algorithms\/wp-content\/uploads\/2019\/10\/10.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>Target, a large American retailer, implemented in 2012 a software designed to improve customer tracking practices in order to obtain better predictions over customers\u2019 future purchases. The system would create profiles of customers through credit card information and would cater advertisements and target coupons to profiles with certain purchasing behavior. For example, the system recognized 25 products that, when purchased together, suggested that the buyer had a high probability of being pregnant (ibid). Upon Target identifying a possible pregnant customer, it would send coupons for maternity products, baby food, etc. In 2012, upon receiving emails with offers of products for babies, a father went to his local target demanding to speak with a manager.\u00a0 He yelled at the manager, saying, &#8220;My daughter got this in the mail! She\u2019s still in high school, and you\u2019re sending her coupons for baby clothes and cribs? Are you trying to encourage her to get pregnant?\u201d The manager apologized to him that day but a few weeks later the father found out that his daughter actually was pregnant\u2013Target just happened to know before him (ibid).<\/p>\n<p>The story illustrates how although Target complied with all current privacy laws, predictive analytics has the power to affect the right of individuals to their own intimacy (Kashmir, 2012).<\/p>","protected":false},"excerpt":{"rendered":"<p>Target, a large American retailer, implemented in 2012 a software designed to improve customer tracking practices in order to obtain better predictions over customers\u2019 future purchases. The system would create profiles of customers through credit card information and would cater advertisements and target coupons to profiles with certain purchasing behavior. For example, the system recognized [&hellip;]<\/p>","protected":false},"author":1,"featured_media":4241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[19],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Target accidentally exposing pregnancy through predictive analytics - Eticas Foundation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.eticasfoundation.org\/es\/exposing-pregnancy\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Target accidentally exposing pregnancy through predictive analytics - Eticas Foundation\" \/>\n<meta property=\"og:description\" content=\"Target, a large American retailer, implemented in 2012 a software designed to improve customer tracking practices in order to obtain better predictions over customers\u2019 future purchases. 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