{"id":3855,"date":"2021-09-13T15:58:52","date_gmt":"2021-09-13T13:58:52","guid":{"rendered":"https:\/\/eticasfoundation.org\/https-eticasfoundation-org-algorithms-case-google-ads-discriminating-african-american-population\/"},"modified":"2021-09-14T19:43:12","modified_gmt":"2021-09-14T17:43:12","slug":"google-ads-discriminating-african-american-population","status":"publish","type":"post","link":"https:\/\/dev.eticasfoundation.org\/es\/google-ads-discriminating-african-american-population\/","title":{"rendered":"Google ads discriminating against African-American population"},"content":{"rendered":"<p><img loading=\"lazy\" width=\"800\" height=\"488\" src=\"https:\/\/eticasfoundation.org\/algorithms\/wp-content\/uploads\/2019\/10\/8-1024x625.jpg\" alt=\"\" srcset=\"https:\/\/eticasfoundation.org\/algorithms\/wp-content\/uploads\/2019\/10\/8-1024x625.jpg 1024w, https:\/\/eticasfoundation.org\/algorithms\/wp-content\/uploads\/2019\/10\/8-300x183.jpg 300w, https:\/\/eticasfoundation.org\/algorithms\/wp-content\/uploads\/2019\/10\/8-768x469.jpg 768w, https:\/\/eticasfoundation.org\/algorithms\/wp-content\/uploads\/2019\/10\/8.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p>A 2013 study (Sweeney, 2013) revealed that Google AdSense (Google&#8217;s online algorithmic advertising platform) was more likely to target ads related to having a criminal record to users with a black identifying first name than a white identifying first name. On Reuters.com, a host of Google Adsense, a black-identifying name had a 25% more likely chance to receive an ad suggestive of an arrest record (ibid). The researchers were unable to explain the phenomenon, but the existence of such biased outputs reflects either biased data or biased logic.<\/p>","protected":false},"excerpt":{"rendered":"<p>A 2013 study (Sweeney, 2013) revealed that Google AdSense (Google&#8217;s online algorithmic advertising platform) was more likely to target ads related to having a criminal record to users with a black identifying first name than a white identifying first name. On Reuters.com, a host of Google Adsense, a black-identifying name had a 25% more likely [&hellip;]<\/p>","protected":false},"author":1,"featured_media":4239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[19],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google ads discriminating against African-American population - Eticas Foundation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.eticasfoundation.org\/es\/google-ads-discriminating-african-american-population\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google ads discriminating against African-American population - Eticas Foundation\" \/>\n<meta property=\"og:description\" content=\"A 2013 study (Sweeney, 2013) revealed that Google AdSense (Google&#8217;s online algorithmic advertising platform) was more likely to target ads related to having a criminal record to users with a black identifying first name than a white identifying first name. 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