{"id":3939,"date":"2021-09-13T15:59:12","date_gmt":"2021-09-13T13:59:12","guid":{"rendered":"https:\/\/eticasfoundation.org\/https-eticasfoundation-org-algorithms-es-case-sesgo-de-genero-en-los-anuncios-de-google-relacionados-con-la-busqueda-de-empleo\/"},"modified":"2021-09-14T19:55:34","modified_gmt":"2021-09-14T17:55:34","slug":"sesgo-de-genero-en-los-anuncios-de-google-relacionados-con-la-busqueda-de-empleo","status":"publish","type":"post","link":"https:\/\/dev.eticasfoundation.org\/es\/sesgo-de-genero-en-los-anuncios-de-google-relacionados-con-la-busqueda-de-empleo\/","title":{"rendered":"Sesgo de g\u00e9nero en los anuncios de Google relacionados con la b\u00fasqueda de empleo"},"content":{"rendered":"<p>Un equipo de investigadores de la Universidad Carnegie Mellon descubri\u00f3 que es mucho menos probable que a las mujeres que buscan trabajo se les muestre anuncios en Google de trabajos altamente remunerados que a los hombres (Datta, Tschantz y Datta, 2015). Implementaron un equipo de prueba automatizado llamado AdFisher que cre\u00f3 m\u00e1s de 17.370 perfiles falsos de b\u00fasqueda de empleo. La plataforma de publicidad de Google AdSense mostr\u00f3 a los perfiles 600,000 anuncios, que el equipo rastre\u00f3 y analiz\u00f3 (Ibid.). El an\u00e1lisis de los investigadores encontr\u00f3 discriminaci\u00f3n y opacidad. A los hombres se les mostraron de manera desproporcionada anuncios que alentaban la b\u00fasqueda de servicios de coaching para lograr trabajos bien remunerados. Los investigadores no pudieron deducir por qu\u00e9 se produjo tal discriminaci\u00f3n dada la opacidad del ecosistema publicitario de Google, sin embargo, ofrecen el experimento como punto de partida para una posible investigaci\u00f3n interna o para la investigaci\u00f3n de los organismos reguladores (ibid).<\/p>","protected":false},"excerpt":{"rendered":"<p>Un equipo de investigadores de la Universidad Carnegie Mellon descubri\u00f3 que es mucho menos probable que a las mujeres que buscan trabajo se les muestre anuncios en Google de trabajos altamente remunerados que a los hombres (Datta, Tschantz y Datta, 2015). Implementaron un equipo de prueba automatizado llamado AdFisher que cre\u00f3 m\u00e1s de 17.370 perfiles [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[19],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sesgo de g\u00e9nero en los anuncios de Google relacionados con la b\u00fasqueda de empleo - Eticas Foundation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.eticasfoundation.org\/es\/sesgo-de-genero-en-los-anuncios-de-google-relacionados-con-la-busqueda-de-empleo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sesgo de g\u00e9nero en los anuncios de Google relacionados con la b\u00fasqueda de empleo - Eticas Foundation\" \/>\n<meta property=\"og:description\" content=\"Un equipo de investigadores de la Universidad Carnegie Mellon descubri\u00f3 que es mucho menos probable que a las mujeres que buscan trabajo se les muestre anuncios en Google de trabajos altamente remunerados que a los hombres (Datta, Tschantz y Datta, 2015). 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