{"id":3953,"date":"2021-09-13T15:59:19","date_gmt":"2021-09-13T13:59:19","guid":{"rendered":"https:\/\/eticasfoundation.org\/https-eticasfoundation-org-algorithms-es-case-el-efecto-manipulador-del-motor-de-busqueda-o-seme-la-siglas-en-ingles-de-search-engine-manipulation-effect\/"},"modified":"2021-09-14T15:08:01","modified_gmt":"2021-09-14T13:08:01","slug":"el-efecto-manipulador-del-motor-de-busqueda-o-seme-la-siglas-en-ingles-de-search-engine-manipulation-effect","status":"publish","type":"post","link":"https:\/\/dev.eticasfoundation.org\/es\/el-efecto-manipulador-del-motor-de-busqueda-o-seme-la-siglas-en-ingles-de-search-engine-manipulation-effect\/","title":{"rendered":"El efecto manipulador del motor de b\u00fasqueda (o SEME, la siglas en ingl\u00e9s de &#8220;Search Engine Manipulation Effect&#8221;)"},"content":{"rendered":"<p>En diferentes estudios se ha identificado un fen\u00f3meno denominado efecto de manipulaci\u00f3n de los motores de b\u00fasqueda (SEME) que se produce cuando los datos fraudulentos o sesgados que se ponen a disposici\u00f3n en Internet orientan las preferencias electorales en las elecciones democr\u00e1ticas. Una investigaci\u00f3n realizada por la Universidad de Princeton demostr\u00f3 c\u00f3mo las clasificaciones de b\u00fasqueda sesgadas pueden alterar &#8220;las preferencias de voto de los votantes indecisos en un 20% o m\u00e1s&#8221; (Epstein y Robertson, 2015). Adem\u00e1s, Epstein y Robertson (2015) demostraron que esta cifra puede ser m\u00e1s elevada para ciertos grupos sociales y que esa manipulaci\u00f3n puede ser disfrazada de manera que pase totalmente desapercibida para el ojo p\u00fablico (ib\u00edd.).<\/p>\n<p>Si consideramos el aumento del uso de Internet en todos los grupos sociodemogr\u00e1ficos, el crecimiento de los algoritmos dirigidos o de captaci\u00f3n y la continua ocurrencia de elecciones disputadas que se ganan por peque\u00f1as diferencias, el papel del SEME dentro de la sociedad se vuelve decisivo. Es necesario que los gobiernos de todo el mundo eval\u00faen cr\u00edticamente el poder de los intermediarios de la informaci\u00f3n en la red para la formaci\u00f3n de la opini\u00f3n p\u00fablica, en relaci\u00f3n con la salud de la democracia.<\/p>","protected":false},"excerpt":{"rendered":"<p>En diferentes estudios se ha identificado un fen\u00f3meno denominado efecto de manipulaci\u00f3n de los motores de b\u00fasqueda (SEME) que se produce cuando los datos fraudulentos o sesgados que se ponen a disposici\u00f3n en Internet orientan las preferencias electorales en las elecciones democr\u00e1ticas. Una investigaci\u00f3n realizada por la Universidad de Princeton demostr\u00f3 c\u00f3mo las clasificaciones de [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[19],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El efecto manipulador del motor de b\u00fasqueda (o SEME, la siglas en ingl\u00e9s de &quot;Search Engine Manipulation Effect&quot;) - Eticas Foundation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dev.eticasfoundation.org\/es\/el-efecto-manipulador-del-motor-de-busqueda-o-seme-la-siglas-en-ingles-de-search-engine-manipulation-effect\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El efecto manipulador del motor de b\u00fasqueda (o SEME, la siglas en ingl\u00e9s de &quot;Search Engine Manipulation Effect&quot;) - Eticas Foundation\" \/>\n<meta property=\"og:description\" content=\"En diferentes estudios se ha identificado un fen\u00f3meno denominado efecto de manipulaci\u00f3n de los motores de b\u00fasqueda (SEME) que se produce cuando los datos fraudulentos o sesgados que se ponen a disposici\u00f3n en Internet orientan las preferencias electorales en las elecciones democr\u00e1ticas. 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